Migration communication strategies: effective approaches to depolarise the debate

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In many countries around the world, public discourse around migration is highly polarised. In this context, it becomes increasingly more difficult to discuss about this phenomenon without being accused of spreading fake news or provoking heated debates. As a result, there is growing uncertainty about what type of communication strategies are most effective in providing accurate information and changing popular attitudes towards migrants and people on the move.

This Executive Training will develop and strengthen the participants’ communication skills around migration. It will do so in two ways. First, it will discuss original data and research on the factors that shape how people perceive and react to migration and what effects those have on society. Second, it will apply these factors to migration communication campaigns, explaining what strategies have been found to be most effective to engage the audience and how recent developments in digital technology have changed the ways migration is communicated.

The training will combine the perspective of academic researchers with the experience of policymakers and advisors working for governments and civil society organisations. Participants will work together to identify and understand some of the key challenges and good practices of migration communication and will apply scientific evidence to real-life migration communication strategies.

For more information, please visit the web page of the training.

This executive training builds on the successful second edition that took place in May 2022.

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