The Migration Communication Campaigns

Be inspired, learn what works, and plan more effective communication through our interactive migration communication campaigns database.


1. Explore the database

Explore more than 300 different migration communication campaigns conducted in Europe between 2012 and 2022. Use the filters to search for campaigns by date, location, and platform or explore how campaigns utilised certain values and emotions.

2. Review trends through our interactive maps

Our report analyses the state of research and state of practice of migration communication campaigns. Read the full report or explore key trends below.

Frequency of campaigns in different countries

Use the maps the below to see key trends across the more than 300 migration communication campaigns conducted in Europe between 2012-2022.

Trend: there was a higher frequency of campaigns being conducted in Southern European countries (especially in Italy, Greece, and Spain) and in countries where migration is perceived as an important topic in public debates (especially in Belgium and Germany).

Timeline of campaigns

Trend: the number of campaigns markedly increased from 2012 to 2022 with national and local campaigns far outnumbering global and European campaigns.

Type of organisation initiating campaigns

Trend: more than one third of the campaigns are run by non-governmental organisations, suggesting that they are a very important driver of migration communication campaigns. Other relevant actors are international organisations, national governments, and local authorities.

Platform used for campaigns

Trend: often campaigns use more than one platform at a time. More than half of the campaigns rely on videoclips and over one-third include social network communications. Billboards, exhibitions, leaflets, and workshops are less prevalent but still relatively common platforms.

Emotions elicited by migration communication campaigns (2012 – 2022)

Trend: while research suggests this is not the most effective practice (Dennison 2020, 2023), the most common emotion that campaigns appeal to is ‘sadness’. A relatively high number of campaigns also appeal to the emotions of ‘trust’ and ‘joy’.


3. Download the database

The database is opensource and freely available for anyone to access.

About: The dataset includes more than 300 migration communication campaigns conducted in Europe between 2012 and 2022.

Coding and variables: They are coded according to 141 variables and grouped within 19 components, which include:

  • Demographics (when, where, by and for whom?): time, location, platform, subject actor (institution or person) and impact assessment
  • Objective (why?): type, object of change, specific objective, and target audience of the campaign
  • Substantive content (what?): topic and subject of interest
  • Message (how): strategies, values, and emotions.

4. Add a campaign to the database

The database relies on and will be expanded through the contributions of users.

If you’ve conducted or heard about a migration communication campaign, please share it with us.

5. Credits

If you would like to cite the database, please use the following format:

Piccoli, Lorenzo, James Dennison, and Mariana Carmo Duarte (2024), Migration Communication Campaigns Database, Migration Policy Centre: EUI Research Data

Technical solutions and data visualisations: Andrius Romaška

Communications: Stephanie Acker

Design: Giorgio Giamberini

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