Did you know?

• Factors Shaping Public Attitudes: Public opinion on migration is influenced by a combination of personal characteristics, economic conditions, and political contexts. Younger, higher-educated individuals tend to hold more positive views, while older and politically conservative groups are more sceptical.

• Fairness in Asylum Policies: Attitudes towards asylum and refugee policies are often shaped by perceptions of fairness—both in how asylum seekers are treated and how policies impact local communities. Policies that are seen as equitable tend to gain greater public support.

• The Role of Migration Communication Campaigns: Governments, NGOs, and international organisations increasingly use migration communication campaigns to shape public attitudes. Our research evaluates their impact, providing insights into which strategies work best for fostering informed, balanced discussions.